Youth Navigation Center

Brand development for a shelter working to end youth homelessness in Stanislaus County

In October 2021, Center for Human Services opened the Youth Navigation Center of Stanislaus County (YNC), a service hub for youth and young adults experiencing homelessness, housing instability or crisis. Deliverables included a suite of materials for a $1.5 million capital campaign to raise the needed funds, including a case statement, billboard advertising, publications, direct mail pieces and donor recognition pieces. Additionally, the YNC needed a new brand developed to distinguish itself from its parent organization. Deliverables including a logo, stationary, website, facility signage, printable marketing materials (flyers and brochures) and an indoor mural.